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Key Takeaways
- Reese’s has expanded into the protein snack category with a product now available at Costco.
- The bars offer high protein and low sugar while keeping the classic Reese’s flavor.
- Shoppers are excited about the launch, praising the taste and convenience.
When a flavor combo is as iconic as Reese’s, we’ll follow it wherever it goes. If we spot Reese’s animal crackers, chocolate bark, or even chocolate-peanut butter sandwich kits in stores, there’s not a second of hesitation before they go in our carts.
But now, the latest Reese’s release on shelves at Costco is pushing that loyalty into new territory—the protein aisle. That’s right: Reese’s has taken its talents to the world of health snacks. And according to shoppers, it’s working.
Reese’s Protein Bars Have Arrived at Costco
Last summer, Reese’s teamed up with ONE Brands to launch a line of protein bars—and the news had us doing a double-take. It’s not every day you spot your favorite candy brand’s logo in the health food section.
We know what you’re thinking: isn’t that just a candy bar in disguise? As one commenter pointed out, “Lol ‘protein bars’ is the new word for ‘adult candy.’” But if you’re a Reese’s fan, you’re likely buying it anyway. “I will buy literally anything with the Reese’s logo on it,” one shopper admitted. “I’m so glad Costco keeps getting this stuff.”
To be fair, Reese’s isn’t the only classic brand jumping on the protein trend. From Cheerios to Thomas’ to even Diet Coke, it seems like everything is getting a high-protein makeover these days. And with protein having a serious moment, it makes sense that the peanut butter-and-chocolate king would want in.
The Reese’s Peanut Butter Lovers Protein Bar packs 18 grams of protein and only three grams of sugar, all while delivering that unmistakable Reese’s peanut butter flavor. They’re soft, chewy, and even studded with peanut butter chips for good measure.
Since they’ve been out for almost a year, shoppers have had time to weigh in—and, surprisingly, the reviews have been overwhelmingly positive. “Who can actually say a protein bar is delicious? Well, these are!! One of my favorite candy bars made into a protein bar, with less sugar,” one customer shared in an Amazon review. “I LOVE these bars. I eat them every day,” added another.
Related
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And now that they’ve officially arrived at Costco, shoppers are racing to the store in a full-on Forrest Gump sprint (per the GIF one user dropped in the comments). “These are delicious!! Great for before going to work out. Also, a great snack on the go so I don’t get hangry!!” said one fan. “I can’t wait to devour mine!!!” shared another.
The bars come in 16-count boxes and are priced at $21.59 at select Costco locations.
So, whether you’re looking to add more protein to your day, crave something familiar, or just want a new way to enjoy the flavor of Reese’s, pick up a box of these functional treats on your next Costco shopping trip.
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