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Key Takeaways
- Challenge Butter is releasing a brilliant new dairy product that's bound to help home cooks and bakers everywhere.
- The new item is rolling out to some stores now and is expected to expand through the summer and fall.
Every Thursday morning, I wake up extra early to make my family a batch of chocolate chip muffins. I’ve been doing this for nearly a year, not only to make Friday morning easier with tasty leftovers, but also as a way to utilize my pantry more and reduce our grocery bill.
Early morning cooking adventures aren’t always easy, and anyone who regularly makes meals from scratch will tell you that every shortcut is valuable. Typically, I rely on a kitchen scale to speed up the measuring process. However, when it comes to adding butter, there’s simply no way around having to grab a knife, slice the right amount, and rewrap it. It’s a small step, but at 5:30 a.m., any extra time counts.
And the same is true for any meal, whether you’re making chicken in a creamy pan sauce or butter-basted steak. If you haven’t prepped your ingredients ahead of time, you could find yourself being pulled away from the stove during a crucial step.
Recently, Challenge Butter announced a new product that will cut down prep time and make it easier than ever to add butter to all your favorite dishes. So, even if you forget your mise-en-place, the right amount is only a reach away.
Challenge Butter Introduces Pre-Portioned Cubes
Challenge Butter just launched its Challenge Cubes line, which features one-pound boxes of eight pre-portioned cubes of butter. Each cube is the equivalent of four tablespoons, which makes it easy to grab the amount you need for buttery noodles, boxed macaroni and cheese, or small batch brownies, without missing a beat.
The pre-portioned cubes are available in both salted and unsalted varieties, so you can choose the right type for your recipe. The brand hopes its butter cubes make meal time easier on home cooks by offering an easier way to measure.
“Families are juggling more than ever, and mealtime can feel like just another task,” said Priya Kumar, vice president of marketing for Challenge Butter. “Challenge Butter Cubes are our way of lightening that load—offering convenience without compromise, so families can focus on what really matters: enjoying the meal together.”
Challenge Butter’s pre-portioned cubes should now be hitting the shelves at Walmart, Meijer, and Albertsons, with expanded availability expected throughout the summer and fall. So, be sure to look for it on your next grocery run.
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