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Red Bull/Allrecipes
Key Takeaways
- Red Bull is releasing an all-new limited-edition flavor for summer.
- Fans are comparing the new flavor to a discontinued fan-favorite Red Bull—and the new flavor seems to be coming out on top.
- Red Bull's latest flavor is hitting retailers nationwide now for a limited time.
Red Bull, like most energy drinks, seems to have a cult-like following. As someone who starts their morning with a cup of iced coffee and fights the mid-day slump with a crisp Diet Coke, I’ve never been part of the Red Bull craze. However, even I can get on board with the brand’s newest flavor.
Red Bull’s core lineup of energy drinks is likely most recognizable, with classic Red Bull, Red Bull Sugarfree, and its newest addition, Red Bull Zero, at the helm. However, about 10 years ago, the beverage brand began leaning into limited-edition flavors of its classic energy drink, called Red Bull Editions.
Red Bull Editions quickly became fan favorites, with new flavors like The Red Edition Cranberry, The Coconut Edition, and The Blue Edition Blueberry. The line is also a way for Red Bull to release special seasonal cans, like its most recent The Spring Edition Grapefruit & Blossom.
As we’re headed into May—and the unofficial start of summer, Memorial Day weekend—Red Bull is releasing its new Summer Edition flavor, which is reminding fans of another, since-discontinued energy drink.
Red Bull Releases New The Summer Edition White Peach Flavor
Redbull / Allrecipes
The Summer Edition Red Bull flavor of 2025 is White Peach. Red Bull’s new summer energy drink combines the juicy, ultra-sweet flavor of white peaches with the classic Red Bull flavor fans adore. The brand says the Summer Edition White Peach flavor also contains hints of citrus peel and floral notes.
Earlier this year, many Red Bull fans were disappointed to learn that The Peach Edition flavor was getting discontinued in 2025. However, now fans are comparing the new white peach flavor to Red Bull’s previous peach offering—and the Summer Edition seems to be stacking up better.
“Not only do I like this Summer Edition more than the Peach Edition, it is my personal new number 1,” wrote one Reddit user who found the Summer Edition in another country.
U.S. Red Bull fans won’t have to wait much longer as the Summer Edition, in both regular and sugar-free varieties, will be hitting retailers nationwide beginning April 28. Summer Edition White Peach features the same ingredients as traditional Red Bull, including 80 milligrams of caffeine and B-group vitamins. It will be available in both 8.4- and 12-ounce cans.
The new Summer Edition flavor will only be sold for a limited time, while supplies last. So, if you’re a previous Peach Edition lover, don’t wait too long to try the new white peach flavor because you never know when it will be too late.
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