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It’s rare that a brand can pull off a marketing campaign that has everyone talking. And even though some Super Bowl ads, like this year’s Coffee mate cold foam dancing tongue commercial, may spark online commotion at the moment, only a few commercials—like “Mean” Joe Greene’s “Hey, kid, catch” Coke ad or the Betty White Snickers performances—really stick with people for years to come.
Obviously, from the ’80s Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable campaign. But, it was truly proven in the 2010s with a global marketing launch that no one could get enough of: Share a Coke.
The Share a Coke ad campaign began in Australia in 2011 when the brand sold more than 250 million bottles and cans with names on them across the nation. The campaign spread from country to country, finally hitting the U.S. in 2014.
That summer, customers were searching high and low for a Coke bottle or can with their name on it—and if they found it, there was no better feeling. However, with thousands of names out there, not everyone could find their name on the can. So, Coke eventually nixed the name cans in favor of things like destinations, song lyrics, and other messages—while letting customers customize their own Coca-Cola labels on the brand’s site.
Now, after a few years, the brand is relaunching its most iconic campaign to bring "Share a Coke" back to the U.S. and Canada.
Coca-Cola Relaunches 'Share a Coke' Campaign
Coca Cola / Allrecipes
The newly reimagined "Share a Coke" campaign has been designed with Gen Z in mind—leading to both a digital and real-life campaign.
The personalized name cans and bottles are back and headed to grocery and convenience stores nationwide at the end of March. That way, you can share a Coke IRL with your friend or loved one. But, as always, if you can’t find your name on a Coke can at the store, there will be a QR code on the can to lead you to Coca-Cola’s “Share a Coke” digital hub to customize your own.
The new aspect of the campaign is a digital experience called the Share a Coke Memory Maker. The Memory Maker hub, which launches on March 31, lets you capture memories that you can share with friends and family, as well as offers interactive games and exclusive rewards on the Coca-Cola app.
Additionally, Coke is hitting the road on the new Share a Coke Personalization Experience Tour, which brings the Share a Coke truck with on-the-go personalization and photo opportunities to cities across the country. Coca-Cola hasn’t announced its tour stops just yet, but you can follow along on its site and social media.
Talk about a throwback. We can't wait to see the Coke can selfies hit our Instagram feed as people across the country find their names on Coca-Cola cans everywhere.
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