Senior Manager/Associate Director – Digital Marketing in San Francisco

Job Description

Join American cloud-computing and Software company Veeva Systems, currently hiring Senior Manager/Associate Director – Digital Marketing in San Francisco CA, Apply Veeva careers in San Francisco CA.

 

Position : Senior Manager/Associate Director – Digital Marketing

Location : San Francisco, CA

Job Category : Marketing

 

Job Details

Veeva [NYSE: VEEV] is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, our customers range from the world’s largest pharmaceutical companies to emerging biotechs. Veeva’s software helps our customers bring medicines and therapies to patients faster.
We are the first public company to become a Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.
Veeva is a Work Anywhere company which means that you can choose to work in the environment that works best for you – on any given day. Whether you choose to work remotely from home or work in an office – it’s up to you.
The Role
We are searching for an exceptional marketing talent to help us promote highly scalable, true multitenant cloud solutions that significantly impact how consumer products and chemicals companies bring high-quality, safe, sustainable, and compliant products to market faster.   The Sr. Manager / Associate Director of Digital Marketing will be a key addition to the Veeva Consumer Products & Chemical marketing team. You will own and shape the design and user experience of Veeva Industries’ external website and our related digital properties and channels. You will develop a center of excellence for digital (driven by experimentation) and actively engage in designing innovative programs/campaigns that deliver results with continuous improvement – from data and insights. This role collaborates closely with a high-performing team of field, product, customer, executive, and partner marketers. 
The right candidate for this position is driven by curiosity, is a creative problem solver, innately collaborative, with a passion for experimentation and delivering engaging experiences across all our digital touchpoints. What You’ll Do Define and drive the digital strategy for Veeva’s Consumer Products and Specialty Chemicals marketing organization Manage an extended team of contractors and high-value agency partners to act on all digital requests from ideation, requirements scoping, capacity planning, resource allocation, communication, and measurement Develop a center of excellence for digital, fueled by experimentation of new and emerging tools that will shape “best” and “next” practices for our marketing efforts Partner with the global marketing team to define, plan and implement our digital strategy across our external website and associated web properties Maintain and optimize Veeva Industries’ external website for SEO, site quality, and site performance Launch, optimize, and measure digital campaigns across Google, LinkedIn, and other advertising platforms Report on the effectiveness of the digital strategy by identifying and tracking key KPIs and showing performance and business impact against business priorities Requirements 5+ years of marketing experience in a B2B digital environment 5+ years of experience successfully managing digital programs and execution across a diverse range of marketing initiatives, preferably with hands-on experience managing budget, strategy, and execution 5+ years of experience developing and delivering account-based marketing (ABM) programs and  nurture campaigns (Adwords, Linkedin, retargeting, etc.) across a diverse set of buyer personas, including executives Experience with site personalization strategies, including the targeting of user experiences Experience with defining and implementing SEO best practices for a global website Experience instrumenting digital analytics and providing reporting and insights Ability to prioritize and manage various projects based on changing business requirements Ability to thrive in a fast-paced, high-growth environment Must be a self-starter with high standards Excellent attention to detail and fast learner Good communication, interpersonal, and teamwork skills BS or BA in Marketing, Engineering, or similar degree preferred Nice to Have Strong eye for design and UX best practices Experience in the creation and editing of digital assets that are optimized for the web Working knowledge of marketing automation platforms (Hubspot/Marketo/Eloqua) and CRMs (SFDC) #LI-RemoteUS
#BI-Remote Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.

 

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