Senior Brand Manager/Brand Manager in RIYADH

Job Description

Join American pharmaceutical leader Eli Lilly and Company, currently hiring Senior Brand Manager/Brand Manager in RIYADH, Apply Lilly careers in RIYADH .


Position : Senior Brand Manager/Brand Manager

Location : Riyadh, Saudi Arabia

Job id: R-31304


Job Details

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule strategy. They will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.Path/Level:P1-P3Note: Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting.  For example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role.Main Accountability/responsibilityAnalysis:External market analysis/monitoring:Review marketplace data and make recommendations from brand/molecule implications and actions.Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.Communicate information about the market and insights to support with brand strategy.Good market understanding of healthcare environment, current and future competitor actionsIdentification of key consumer insights for brand in partnership with market research and agency partners.  Develop a deep understanding of the consumer target. 
 Internal analysis:Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolutionUses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.PlanningParticipates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.Develops a strategic plan under guidanceParticipate in brand planning process and meetingsIdentifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/moleculeMarketing PlanningUses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.Identifies and applies the ‘Launch readiness framework’ to prepare for launch success in line with local market needs.Plans brand activities in line with local processes and policies to ensure positive customer experienceRemoves barriers that will prohibit Lilly KSA from delivering a positive customer experienceIdentifies the pre-market conditioning activities that may be necessary to commercialize a molecule.Develops a commercialization plan with guidanceUses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trendsEnsures brand tactics and insights are data drivenIdentifies insights for brand partnership with Lilly Market Research (LMR)Implementation and execution of brand strategyAbility to update and reflect market strategy to reflect emerging/ changing trendsIdentifies and implements MCE brand solutions in collaboration with Digital Marketing ManagerRecommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordinglyUses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelinesInfluence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes.  Comfortable with discussion/presentation to Management/leadershipManages vendors and groups involved with tactical development and implementationCreates internal communication plans with tailored messaging for key stakeholdersUtilizes data and analytics to track key execution measures and inform key internal stakeholdersActively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordinglyReviews production stocking and inventory process indicators to meet sales forecastsEnsure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures. Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation.  Where necessary make recommendations for financial trade-offs as needed.Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriateExternal Relationship ManagementImplements initiatives with key stakeholders that are important in supporting the brand strategyDevelop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectivesEffectively manage agency relationships to support brand strategy and tacticsInternal Relationship ManagementPartner closely with functions that are integral to the brand’s/molecules success (e.g sales, medical, corporate affairs and PAM) on a local, regional and global levelParticipates in and contributes to cross-regional initiatives related to the brand strategyActively seeks for feedbackMeasurementMonitors & evaluates marketing tactics and adjusting plans accordinglyInterprets results, communicates issues/risks, and identifies opportunities for improvementRegularly monitors progress in metrics in partnership with management and support functionsMakes recommendations to management based on the interpretation of results and brand/market knowledgeAbility to answer key management/leadership questions   Professional Development:Keep up to date on trainings for professional developmentEnsure myPM objectives are completed in line with company processUnderstanding and adherence to all company policies and proceduresEducational  QualificationsBachelor’s Degree in Pharmacy or PharmDMBA is desirable
 Knowledge and ExperienceCoreMinimum one year experience in Pharmaceutical Marketing and/or Key Account ManagementKnowledge of Next Generation Engagement Tools such as VAE, eP2Ps, SOAs in his/her previous roleExperience of condensing complex issues into simple solutions
 DesirablePrior experience in marketing (Project work in brand management or digital marketing e.g. STA, marketing champion, Customer Plan work)SkillsStrong analytical and strategic thinking skillsStrong interpersonal and communication skillsAbility to work with strict deadlines and under pressureStrong command of Microsoft Excel & Power PointExcellent command of English and Arabic languageHigh learning agility and willingness to learn new skillsAbility to work effectively and deliver results within complex, changing environmentEnthusiastic, ability to energize and motivate othersOther role requirementsSaudi Nationals only for external candidates (non-Lilly)Will require domestic travel, and may require international travelMay require evening/weekend workMust be legally allowed to work in KSAEli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.



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