Digital Marketing Operations Analyst in Bangalore

Job Description

Join American pharmaceutical leader Eli Lilly and Company, currently hiring Digital Marketing Operations Analyst in Bangalore, Apply Lilly careers in Bangalore Karnataka.

 

Position : Digital Marketing Operations Analyst

Location : Bengaluru, India

Job id: R-27684

 

Job Details

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.Eli Lilly Services India Pvt LtdConsumer Marketing Analytics Team: Digital Marketing Operations Analyst As Eli Lilly strives to achieve its purpose of making life better for patients, we have been building up our in-house ‘Consumer Experience’ function, which will design and execute next-generation marketing campaigns aimed at informing and educating consumers (or patients) directly.To support the Consumer marketing teams in their decision-making, a data and analytics team is being set up simultaneously in Indianapolis (HQ) and Bengaluru (LCCI). This team will be responsible for setting up the data warehouses necessary to handle large volumes of digital streaming data, create meaningful analyses, analytics and deliver recommendations to leadership.As part of the LCCI team, we are excited to offer the role of a digital marketing operations analyst who will be an integral part of the Consumer analytics team in 2022 and beyond.Core Responsibilities:Manage the processes for capturing, storage, usage and tracking of online activity from web sites and mobile appsDefine and implement tagging strategies using Google Tag Manager or Adobe Analytics/Target/Launch.Provide guidance to develop tagging framework and provide QA supportDevelop and modify JavaScript code and Analytics plugins to execute web analytics strategiesAssist partner/client in implementing data layer on their digital properties.Maintenance of tags, segments, reports and marketing channelsRequired
 Experience working with tagging technologies (Adobe and/or Google suite of products) is requiredPrior experience with GA4 is desirableExperience working on HTML, CSS, and JavaScriptServer-side tagging experience is preferredFamiliarity with web analytics methodologies – experimentation and testing, A-B and Multivariate testing, Landing pages, Search EnginesPrior experience of web analytics and reporting would be preferredEducation:Bachelors or masters in a technology related field would be preferred but is not mandatoryEli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

 

 

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